Content Product Master
Overview
Content Product Master (CPM) is a web-based enterprise platform designed to help a global media company manage and distribute its vast catalog of media content. The system enables content operations teams to locate, manage, and distribute titles across multiple markets and platforms.
Large media libraries often contain thousands of titles, each with multiple versions tied to regional licensing, localization, and distribution requirements. CPM was designed to centralize these assets and provide a reliable source of truth for content metadata and distribution workflows.
My Role
UI Designer
Collaborated with product managers, developers, and content operations stakeholders
Responsibilities included:
- user interface design
- workflow mapping
- prototyping and iteration
- collaboration with engineering for implementation
User Pain Points
The Problem
Before CPM, the Content Operations team relied heavily on large CSV files to manage media metadata and distribution parameters.
This approach created several major challenges:
• Large data-heavy spreadsheets made it difficult to locate specific titles quickly
• Manual entry of distribution identifiers such as EIDR increased the risk of errors
• Managing multiple versions of titles across global markets created workflow inefficiencies
• Media needed to be distributed to multiple platforms and retailers with strict metadata requirements
As the company expanded its global presence and acquired additional media libraries, these problems became increasingly difficult to manage.
System Context
The Content Product Master platform served as the central source of truth for media titles, groups, and metadata used across the company's global distribution pipeline.
Before the system was introduced, content operations teams relied heavily on CSV files and manual data entry to manage title metadata and distribution identifiers. As the company's media library expanded through acquisitions and international distribution partnerships, these workflows became increasingly difficult to manage.
Content Product Master centralized this information and allowed multiple downstream systems to access consistent title and group metadata. One of the key systems that relied on this data was the Xavier Experience Creation platform, which enabled users to configure content experiences for global distribution.
The diagram below illustrates how Content Product Master fits within the broader media operations ecosystem.
Content Product Masters Role in the process of content delivery.
Problem framing & Resolve
The Result
CPM was designed as a centralized platform that enables teams to easily locate, manage, and distribute media titles across the production and distribution pipeline.
Key design features included:
Smart Search and Filtering
A powerful search interface allows users to quickly locate titles across thousands of assets using metadata filters and search parameters.
Structured Content Details Pages
Dedicated title pages provide organized metadata with links to related media, simplifying navigation across complex content structures.
Content Relationship Mapping
Users can view connections between titles, bundles, and versions, improving visibility into how media assets are structured.
Administrative Tools
- An admin interface provides advanced tools for managing metadata, updating content records, and maintaining data integrity.
Impact
The CPM platform transformed how the Content Operations team managed media assets by replacing fragmented spreadsheet workflows with a centralized system.
Benefits included:
• Reduced reliance on manual CSV workflows
• Improved accuracy for critical identifiers such as EIDR
• Faster content discovery across large media libraries
• A centralized source of truth for global content distribution
The system now supports content management across multiple distribution channels, including streaming platforms and international markets.
