Experience Creation
Overview
This enterprise platform was designed to help content operations teams create and manage media experiences for global distribution across streaming services and international markets.
Large media companies must deliver different versions of films and television shows depending on regional requirements, including language options, subtitle availability, content restrictions, and licensing agreements.
The Experience Creation platform streamlined this process by replacing manual workflows with a centralized application that enables teams to configure media experiences efficiently and accurately.
My Role
UI Designer
Client: Walt Disney Studios
Collaborated with:
- product management
- engineering teams
- content operations stakeholders
Responsibilities included:
- interface design
- workflow mapping
- iterative prototyping
- collaboration with developers for implementation
User Pain Points
The Problem
Before this platform was developed, content operations teams relied heavily on CSV files and manual data entry to configure media experiences.
This process created several challenges:
• Managing large CSV files containing complex media metadata
• Manual entry of lengthy identifiers and configuration parameters
• Tracking multiple versions of titles across languages and territories
• Ensuring compliance with regional content restrictions
These workflows required extensive manual effort and quality assurance, significantly reducing operational efficiency.
As the media company expanded globally and distributed content across multiple platforms, these issues became increasingly difficult to manage.
User Needs
Content operations teams needed a system that could:
• simplify the creation of media experiences for global markets
• reduce manual data entry and metadata errors
• track multiple versions of films and television series
• support complex distribution configurations across territories and clients
System Context
The Experience Creation platform (Xavier) operated within a larger ecosystem of internal content management and distribution systems used by media operations teams.
Content titles and metadata were managed through Content Product Master, which served as the central repository for media assets and title information.
From there, the Xavier platform enabled teams to configure content experiences, including territory restrictions, language configurations, and distribution parameters.
These experiences were then processed through downstream distribution systems responsible for rights management, packaging, and delivery to various client platforms.
The diagram below illustrates how Xavier and Content Product Master integrate within the broader media distribution workflow.
Xaviers Role as main connector in the process of content delivery.
Video: Showing a basic bookmarking feature.
Problem framing & Resolve
Impact
The Experience Creation platform significantly improved the efficiency of global media distribution workflows.
Key benefits included:
• reduced reliance on manual CSV workflows
• improved accuracy when configuring regional content versions
• simplified management of complex title relationships and bundles
• faster creation of distribution-ready media experiences
The result was a centralized system that allowed content operations teams to manage global distribution configurations more efficiently while reducing operational overhead.
Video: Xaviers Experience recommendation feature allowes user to dig deeper into locating titles and Json Data.